- US Brands is a business within EPBU that focuses on maximizing the value of ~ 90 mature pre-LOE and post-LOE brands
- This position will lead the development and execution of all physician, consumer, and payer commercial strategies for Zmax, a product which is currently being re-launched by the EPBU
- Lead multi-functional team and external agencies to develop and implement all Zmax strategies and tactics
- Development of Zmax Operating Plan including integration across all key channels: physician, professional, consumer, and payer
- Manage $8 million OPEX budget, multiple external agencies and cross-functional colleagues.
- Lead the development and execution of all professional marketing initiatives for Zmax including
- Development of strategy/tactics for sales organization
- A multi-channel marketing campaign targeting white-space and underserved HCP’s
- Development of patient education tactics
- Lead the development and implementation of all consumer marketing for Zmax
- Collaborate with product supply and global teams to identify and capitalize on COGS and reformulation opportunities
- 1-3 years of experience of Industry Knowledge of the pharmaceutical environment
- Undergraduate degree (BS/BA) required. MBA preferred
- A minimum of 7 years of pharmaceutical marketing experience
- Demonstrated expertise and success in developing and executing marketing strategies
- Multi-channel marketing experience
- Direct to Consumer marketing experience (Preferred)
- Seizes accountability
- Self-starter – confidence and ingenuity to initiate, create and bring ambiguity into action
- Leads and builds the right relationships with the right stakeholders to build effective business solutions
- Conceptual thinker and strategic skills - demonstrated ability to problem solve and to develop strong, multi-faceted strategic plans
- Creativity – demonstrated ability to innovate in unchartered territory
- Demonstrated ability to lead and advance complex projects throughout the organization and lead cross functional teams to overcome obstacles to change and drive towards alignment
- Effective team player - ability to maintain strong cross-functional and cross-team ties to influence colleagues outside of direct reporting structure
- Excellent written and oral communication skills including strong presentation and facilitation skills
- Acts decisively
- Ability to positively influence and affect the decisions of others using facts, logic, and credible personal presence
Please Include Job Title and Location in the Subject Line of Your Email
No comments:
Post a Comment