- Responsible for analyzing IRI and POS consumer data, to assist the Category Management team optimize category and brand performance
- Additional responsibilities include potential data base management and store level data
- A qualified candidate will be charged with finding creative ways to analyze and drive brand sales and profits, with an emphasis on traditional category management principles
- This role will have daily contact with the local team’s Shopper & Category Insights and Sales personnel
- Analyze account-specific item and category performances to determine effectiveness of sku assortments
- Identify store clustering opportunities to maximize category sales performance
- Analyze retailer POGs to identify share of shelf opportunities and develop recommendations to achieve fair share of shelf space for PCH brands
- Analyze Category promotions to identify optimal promotional strategy
- Analyze market level and/or account-specific pricing strategies
- Must possess sound computer proficiency (particularly with Microsoft software applications such as Excel, Word and PowerPoint); solid analytical, written, and verbal communication skills, and the ability to demonstrate independent judgment
- One-three years Category Management/Shopper Insights, or Sales Analytics experience
- Advanced knowledge & proficiency of syndicated data sources (IRI, Spectra, etc.) and retailer provided store-level POS data
- Willing to learn capabilities and efficiencies of space planning/management software
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